Most listed online award

Online sales award winner Tom Oates attends a more traditional sale at Inverell Saleyards earlier this week. ADVANTAGES held by today’s online environment are being being felt across many occupations, and now primary producers and their auctioneers are also able to take advantage of online livestock sales.
Nanjing Night Net

Squires & Co Tom Oakes has certainly kept up, so much so that he was awarded AuctionPlus’ Australian Rural Marketing Agent for the most cattle listed on the site for 2016.

“There’s a lot of agents over the whole country do it every week,” Tom said

“We use it a lot and we put a lot through there, but I was surprised we came out with the most listed against all the other agents.”

AuctionsPlusrelies on qualified assessors like Tomto help agree on a reserve price before livestock are displayed to a gallery of national buyers.

The price achieved is ‘on property’, which means the purchaser pays the freight and there are no penalties if grid specifications are not met, as the price is flat.

“Online trading has become a massive part of the livestock industry. Everybody uses it,buying and selling stock every week of the year now,” Tom said.

“Everyone’s become educated to it and everyone uses it as a big tool for marketing their stock.”

Tom said while seasonality can be an influence at times, but stock can end up anywhere in Australia.

Tom OakesThis story Administrator ready to work first appeared on Nanjing Night Net.


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